How to educate users about identity verification

3 things your users should know about identity verification to maximize conversion

Posted by Passbase

There has been a huge rise in the number of services using identity verification over the past few years. According to industry reports, the market is expected to grow to 12.8 billion USD by 2024. Consumers have become increasingly comfortable proving their identity online for basic services.

That said, the identity verification process can still feel intimidating if users aren’t expecting it and don’t understand why you need all this data. That’s why it's important to educate consumers on why you need this data and what you do with it.

In our experience here are the top three questions that need to be answered:

1) Why do users need to verify their identity?

Identity verification services like Passbase, ensure that anyone who accesses an online serivce is who they say they are. This is important for a few reasons:

  • It safeguards customers against bad actors, who may try to fraudulently access services or steal data
  • Privacy laws, security regulations, and industry best practices require companies to authenticate users before they can provide the required online services
  • It allows companies to continue operating online, meaning customers can easily access services anytime, from anywhere in the world

2) Why do users need to take a selfie and show ID?

These are key to confirming users' identity and keeping online products secure for everyone. Luckily, Passbase can help you do this quickly and securely. A selfie video and ID help would help companies with a few things:

  • Establishing liveness. That means ensuring that a user is a real person instead of a printed photo or an image on a screen.
  • Making sure that IDs are authentic and can legally be used to verify a user's identity. The Passbase integration will check the ID type (for example a passport, national ID..etc.), expiration date, and all the requested data points.
  • Matching the user's biometrics to their ID document, making sure they are the one trying to access their account and not an unauthorized third party.

(3) How do you keep my identity data safe?

The identity verification process has privacy and security directly baked into its infrastructure. Passbase collects and stores the minimum amount of personal information needed to legally verify your users' identities and backs that up with intelligence backed security monitoring.

Furthermore, we only transfer your data with your explicit consent. If you’d like to learn more about our policies, please visit:

We usually find its best practice to present this information to a user right before they begin the verification workflow. Here is a good coded example of what that might look like!

Interested to learn more about Passbase? Book a demo with our team or start your free trial.

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